3:41 am. Thursday, February 23, 2012
Awareness Campaign
Created date: 24-Mar-2011
Objective
To educate the general public of Sri Lanka in regard to the benefits of Insurance, with a view to greater penetration in the country. This is to enhance the knowledge of people on Life Insurance in order that more will obtain Life Insurance as a method of savings.
Participants
All Insurance Companies represented in the Insurance Association of Sri Lanka with the blessings of the Insurance Board of Sri Lanka. These companies will fund the campaign.
Method
The campaign will be through the media both electronic and newspapers and road shows. There will also be hoardings in prominent places. Saatchi and Saatchi the Advertising Company selected will conduct the campaign under the direction of the Insurance Association of Sri Lanka.
Press Conference
A press conference will be held towards the end of April, 2011 to commence the campaign and an Insurance Day will be declared so that all insurance personnel could participate in the campaign.
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